When Good is Good Enough

If you read business books of any kind you will quickly come across the idea from Jim Collins’ book Good to Great that good is the enemy of great. But I was struck again this week as I read an article in Smart Money magazine by Glenn Ruffenach titled “Some Long-Term-Care Insurance is Better than None” that the “good is the enemy of great” axiom doesn’t always hold true. This is especially true in the realm of planning.